Foodease are a tiny two person operation hand-crafting crackers, cookies and granola with extra special love. Their products are organic, gluten free, genuinely sugar free, low carb healthy fat (LCHF) and keto-friendly. The crackers and granola are dairy-free and the cookies available as a dairy-free option. Together with their free from credentials they are big on great flavour!
It was the ‘Mojo’ crackers that hooked me and I was not expecting it at all. One bite, literally one bite, compelled me to find out all I could about Foodease and sample everything they offered. Preferably twice.
Foodease are exactly the kind of artisanal hidden gem that I just love to discover and write about. After becoming captivated by their crackers I sourced a batch of crackers, cookies and granola and enjoyed a delicious taste test experience.
Foodease Mojo Crackers (GF, DF, LCHF, Magic)
I am flabbergasted at how utterly delicious these are and they are the reason I became fascinated by Foodease. My first nibble of one of these crackers had an inauspicious beginning. I was attending an evening talk and had not eaten supper. There were a few pieces of cracker left over on a sample tray nearby me and I simply scooped them up for absent minded sustenance.
My first taste prompted a gastronomic double take. Scrumptious saltiness combined with clean crisp bite. My attention pivoted from the talk and I began a search for more of these crackers and some clue regarding their source so I could secure a supply.
The Foodease crew say these go down a treat with tsatsiki or tahini. Perhaps they do but I have been reluctant to do anything other than eat them by themselves to savor the flavour and tantalising crispiness. I make crackers myself, great ones, yet these outshine anything I have made despite a super simple ingredient list.
Cleary magic at work. Not fair!
Foodease Almond Cookie (GF, Low Carb, Dairy-Free Option available)
Earthy, subtle, soft and walnutty. Neither greasy not dry and moist enough to eat without dunking into a glass of coconut milk. Could it be the best cookie in London? I served one of these to a cookie monster friend. He knows good cookies and is hard to impress. I have rarely seen a cookie vanish so fast.
Sweetened with xylitol prepared from birch trees rather than corn which means it should have a low glycaemic index and load. Available as a ‘regular’ cookie prepared with butter or dairy-free cookie prepared with coconut oil.
Foodease Spiced Nut Granola (GF, Dairy-Free, Low Carb)
Cinnamon, nutmeg and ginger deliver spicy flavour to accompany the crunchiness of hazelnuts, walnuts, almond flakes and sunflower seeds. Again I defied the Foodease serving suggestion to enjoy with yogurt and berries and enjoyed most of my first bag as a delicious trail mix.
Foodease How to Buy (to be updated)
Foodease currently sell via E17 Village Market Saturdays from 1030 to 1530. https://www.e17villagemarket.co.uk/ .
Retail availability is being worked on as are online sales and this will be updated once ready. Until availability is expanded you can order for delivery via contacting Foodease directly via email. Here are the steps!
Step 1: Choose the items you would like to order with a minimum of £10 excluding delivery cost
Spiced Nut Granola 190g – £6
Mojo 4 Seed Cracker 90g packet – £5
Large Almond Choc Chip Cookies x4 – £10 (either dairy-free or original, and available walnut free on request)
Step 2: Contact firstname.lastname@example.org providing your delivery address and the order you want to place
Step 3: Foodease will reply directly to confirm your order and invite you to pay using PayPal
Step 4: Enjoy magical crackers! (you did order them, right?)
Interview with Foodease
Entranced by the great flavours and intrigued by the chosen nutritional qualities I reached out to Foodease for an interview. The super busy but also super friendly and energetic Natali and Marko happily obliged.
Benjamin: So, how the heck do you get your crackers to stay together so well and also be so flamboyantly thin and crispy?!
Natali: Psyllium husk plus water works a treat!
Benjamin: Okay sure, maybe not entirely magic, but then how do you explain the exquisite sweetness given absolutely no sugar or sweetener?
Natali: This probably comes naturally from the organic seeds we use. They have such a beautiful flavour so we try to let them just do their job and work their magic.
Benjamin: Aha gotcha! Magic, knew it. What do you want people to think about Foodease? What should they know about you?
Natali: Foodease aims to help people feel like their superhero selves again!
By providing delicious, natural, healthy, sugar-free, Low Carb alternatives we want to make the LCHF (Low Carb Healthy Fat) lifestyle more easily accessible to anyone who wants to try it; people who are tired of being tired, sick of the nonsense the food industry has been selling us, looking to lose weight, feel great and still indulge in exciting food!
We use all natural, organic and sustainable ingredients so that we can play our part in supporting these kinds of farmers.
There is a big trend in London at the moment with “refined sugar free” and yes, that type of sugar may not have all the pesticides and nasties that are used when farming other sugars, but your body and brain still responds to it in the same way as it does normal sugar.
Stevia and xylitol are some of the only sugar alternatives we consider “safe” for LCHF which is why we have chosen to use Xylitol in our cookies. Xylitol comes from the bark of a birch tree, is Low-GI and does not give you that sugar spike so is safe for diabetics and won’t make you or your kids bounce off the walls.
Benjamin: Great point about the mostly meaningless but oh so very popular “refined sugar free” label. Sugar is sugar, pick your favourite and enjoy in small doses is my approach. Maple Syrup, obviously. Do consider erythritol too though, it is another great candidate for low carb sweetening. What are you most proud of?
Natali: Sticking to our values. Not cutting corners with nasty ingredients and keeping it all natural. Keeping the artisan, craftsmanship, excitement alive in all the food we make.
Showing people that LCHF is something they can do and maintain as a lifestyle too. We are offering LCHF sweet and savoury alternatives and differentiate ourselves from any other brands on the market in London by keeping our products completely sugar free (no dates, no coconut sugar, agave nectar, maple syrup as examples) and low in carbs.
Benjamin: No maple syrup!? The horror! Okay, but since your cookies and crackers taste so great anyway I can cope. Imagine no limits/ What would the Foodease product range include? What might be next?
Natali: Ooooh, this is an exciting question, there are so many more delicious things we would like to share. We don’t want to give away too many secrets here, but I think we would start with new flavours for our existing Granola, Cookies and Crackers. After that the sky is the limit!
We would love to do breads, cakes, ice-cream, sauces! Basically everything we make at home that we cannot find in a store because it either has sugar or is high in carbs. We would love to do our own supper club, have our own deli, but also have our products available in as many places as possible as affordable as possible so that people can choose a healthier, better option.
Benjamin: Sounds great. I make a lot of my own foods including treats too as I prefer to avoid those made with lots of refined starches and sugars. So what does a preparation day look like for Foodease? What keeps you going?
Natali: We don’t really have a “preparation day” so to speak. Preparation happens throughout the week and is very much intertwined in our lives which is great because Marco and I love working together. We seem to compliment each other well not only as life partners, but in our business too.
Our week goes a little like this.
Mondays are dedicated to preparing our chocolate. This requires extra special love and care and LOTS of tasting. Purely for quality control purposes of course! On Tuesdays & Wednesdays we reorder our ingredients and prepare everything ready baking on Thursday. Thursday begins with getting ourselves ready. Hot water and lemon followed by a kefir smoothie, yoga session, putting on some amazing music then bake bake bake!
Friday we do packaging and labelling and Saturdays we are in the market. Throughout the week we try to keep a couple days ahead with sharing some great posts on Instagram to inspire people with LCHF and we love attending events with other amazing people who are doing great stuff in the food industry too; Eat Safe, Free From, Lowsteria. It has been amazing to be a part of these events, learn some interesting new things and see familiar faces who are now becoming friends.
Benjamin: You have referred a lot to the Low Carbohydrate Healthy Fat (LCHF) diet. If someone wants to learn more is there anything you recommend?
Natali: Yes, there is a great documentary we recommend on Youtube. Saturated Fat & Cholesterol Lies
Low Carb High Fat (LCHF)
Natali and Marko are clearly advocates for the LCHF dietary template. They refer to it as Low Carb Healthy Fat. I know it better as Low Carb High Fat. These are not different concepts, just different terms. LCHF is also the same or similar to a “well formulated ketogenic diet”. If your interest is piqued by LCHF I recommend the following great primer resources
Dietdoctor.com is effectively an encyclopedia that explains what LCHF is, reasons to follow it and how to do so with beginner guides and hundreds of recipes.
The Art and Science of Low Carb by Jeff Voley and Stephen Phinney is the seminal publication for LCHF and the well formulated keto diet. Stephen Phinney is also a terrific speaker and the video embedded below is one of the best introductions to this approach to diet.